YDX Innovation Appoints Ayan Abdu as Advisor to Create more Inclusive and Diverse Initiatives in Esports
VANCOUVER, B.C., July 21st 2020 — YDX Innovation Corp. (TSX-V: YDX, OTC: YDRMF, FSE: A2PB03) (“YDX” or the “Company”), is pleased to announce that it has appointed Ms. Ayan Abdu to the Advisory Board with the goal to help the company create esports initiatives that are more social engaging and diverse. Ayan will also be appointed as the Company’s ambassador for cultural diversity and gender inclusion.
“YDX takes pride in having a diverse and inclusive team. We are humbled that our strength in innovation has always relied on different points of view, coming from professionals from all kinds of backgrounds and lifestyles. For us, the only way to be part of the change we want to see in the world is to lead the way by example. And I’d like to ensure that we continue to commit to this value as the Company moves forward with its growth, organizationally, and in future events.” said Daniel Japiassu, Chief Executive Officer, “We want to make sure that all the esports and gaming initiatives that we create, such as our online communities, tournaments and leagues, have inclusion from all walks of life. Our events support social movements seeking positive change. Ayan Abdu shares in this perspective and is a respected member of the gaming community. She has direct experience with these challenges and how we can do better as a group of kindred gamers. Not only will Ayan be an internal resource for YDX, but we will also seek her guidance and championing on this matter, as it relates to endeavors with our partners. We all welcome her to the team and look forward to building interesting projects together.”
Based in Toronto, Ayan Abdu is an experienced event organizer and an ambassador for esports that recently has been working on the publishing side of the gaming industry. She is an advocate for women in gaming, collegiate league creation and inclusive community building. Ayan has been involved with esports and gaming events planning since 2017 and has helped several organizations to achieve fast growth and increase in community engagement. She has been directly involved in the organization of tournaments, teams and leagues for popular titles like EA NHL, Fortnite, Counter Strike and Super Smash Bros.
“As in every industry, women still have a harder path in the gaming and esports industry than male players. As a co-founder of YDreams Global, and COO of YDX Innovation, I want to make sure we are pushing the movement of change. We have shown that this is not only possible in our current companies but it’s what makes us a great team. Esports is just beginning as an industry. It gives us an opportunity to start with the right foot; making sure this is not another male-dominant club. That it welcomes us, female gamers, the LGBTQ and BIPOC communities and all videogame lovers. As it grows as an industry and a career, we need to make sure it starts without any toxic behaviour or prejudice. We want to make sure that all YDX Initiatives take that very close to heart.” – Stated Karina Israel, COO of YDX Innovation.
About the new role, Ayan Abdu stated: “Gaming can be a welcoming environment that prioritizes safety and inclusivity when its leadership reflects those values.”
One of the first initiatives as part of the advisory board will be to assist YDX Innovation in the creation of a new tournament that will support leadership roles by women in esports. Ayan will work directly with the other gaming brands of the YDX group: Beat Gaming, Purple Mage, Render.GG and Arkave VR. She will also support new initiatives like Project K1nd, previously announced as a new product being developed in partnership with Amuka Esports.
About YDX Innovation
YDX Innovation Corp. (TSXV- YDX :: www.ydxinnovation.com) is a technology company that develops products and services and is an expert in immersive technologies like Augmented and Virtual Reality, eSports events and Interactive Exhibitions under the following four divisions:
Arkave VR Arena – https://sales.arkavevr.com/ – a gaming platform that brings the most immersive Virtual Reality experience to Location-Based venues with a highly scalable business model. Developed as an all-in-one gamers haven featuring state-of-the-art free room tech right down to the most nostalgic gaming systems.
YDreams Global – www.ydreamsglobal.com – have developed over 1,300 interactive experiences for clients all over the world such as Disney, NBA, Adidas, Cisco, Nokia, Nike, Mercedes-Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat.
BEAT Gaming – www.beat.gl -Founded in 2011, BEAT Gaming is an experienced Canadian esports company that has organized internationally recognized events such as the Dota 2, Overwatch and PUBG BEAT Invitational. Since its creation, BEAT has organized over 30 professional and semi-pro esports events, which have reached over 40 million views globally.
Purple Mage Advisors – www.purplemage.com – Purple Mage Advisors (PMA) is a research and data analysis firm that specializes in player recruitment and development in the gaming industry. PMA helps esports and gaming companies with industry reports, player recruitment, player training, data analysis and relevant statistical reporting.
Director and CEO
This news release may contain “forward-looking statements” within the meaning of applicable Canadian securities laws, including, without limitation: the belief that Company has a bright future that depends on strategic investment in new technologies; the intention to build a sustainable and conscientious company; the intention that YDX will have a stronger presence online through new products in esports and VR; and the intention to bring Virtual Reality to consumers directly and offer expertise in immersive technologies to allow companies to better operate during the new reality of the COVID-19 pandemic. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive uncertainties, and contingencies. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive uncertainties, and contingencies. These statements generally can be identified by the use of forward-looking words such as “may”, “should”, “will”, “could”, “intend”, “estimate”, “plan”, “anticipate”, “expect”, “believe” or “continue”, or the negative thereof or similar variations. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause future results, performance or achievements to be materially different from the estimated future results, performance or achievements expressed or implied by those forward-looking statements and the forward-looking statements are not guarantees of future performance. The Company’s statements expressed or implied by these forward-looking statements are subject to a number of risks, uncertainties, and conditions, many of which are outside of the Company’s control, and undue reliance should not be placed on such statements. Forward-looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding the Transaction, including: that the Company’s assumptions in making forward-looking statements may prove to be incorrect; general adverse market conditions and competition; the inability to finance operations and/or obtain any future strategic investment necessary to implement new technologies; the inability to build a sustainable, conscientious company with a stronger presence online through new products in esports and VR; the inability to bring Virtual Reality to consumers directly and offer expertise in immersive technologies; and that market conditions related to the COVID-19 pandemic may negatively affect the outcome of the business or operations of the Company, including its results and financial condition. Except as required by securities law, the Company does not assume any obligation to update or revise any forward-looking statements, whether as a result of new information, events or otherwise.
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